Vermont Overland | Bike
Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.
Roads Less Traveled — When people think of quintessential gravel and backroad lifestyle in New England, they think of Vermont Overland. Born in Central Vermont, the company has grown to become a highly visible supporter of gravel road cycling and racing. This past winter, Vermont Overland launched “Roads Less Traveled,” a three-part video series following Ansel Dickey as he rides, trains, and races across the country in the Vermont Overland kit.
The three part project boasted nearly 45,000 entirely organic views per episode from all combined outlets, with significant social media traffic driven by project sponsors such as Ibex, Cannondale, and Smith Optics. The series received an extremely positive response in the cycling world with external outlet coverage from The Radavist to Expedition Portal. Our aim was to inspire viewers to get outside and create adventures of their own.
2017 VO Team Kit
Class Four produced the 2017 Vermont Overland team kits for resale. Sewn by Garneau USA, the design drew heavily on a Vermont flannel aesthetic alongside previous years' styling.