Rennline | Marketing
Rennline is one of the largest manufactures and suppliers in the Porsche aftermarket world with a nearly 6000 item production catalog. Since 2001, the company has grown to become a common name in the german automotive racing world. As both an in house manufacturer and product distributor, Rennline sits at the crossroads of automotive innovation, with aggressive components for spirited street driving all the way to professional race applications. Class Four manages the entire scope of Rennline marketing on full time retainer.
When Class Four & New Atlas joined the Rennline family at the end of 2016, the client had done little to no social and web based brand promotion. Working with our analytics guru Nick Coutu, we developed content strategies and consistent visuals across all media platforms from Instagram and Facebook to hard-print monthly magazines. These visuals are deployed to support marketing activations through product giveaways, sales, and social engagement campaigns.
"You’re about to experience a sampling of the full 5500 products in the Rennline catalog. Since 2001, our products have become known for their precise engineering and unique designs. As both an in house manufacturer and product distributor, Rennline sits at the crossroads of automotive innovation, with aggressive parts for spirited street driving all the way to professional race applications. Many of the Rennline components available in this catalog are used directly on the finest coachbuilt and high-level race vehicles in the world."
Web UI & UX Wireframes
Class Four created new responsive UX wireframes and coordinated with the developer to launch a new interface for Rennline's shoppers – slated for release mid 2019.