Class Four
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Rennline

 
 

Rennline

Content, UX, Brand Strategy

 
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Scope

Class Four manages the entire scope of Rennline marketing on full time retainer. Ad Bookings, Graphics, Content Development, Deployment, Experiential Activations, User Experience.

Rennline

Rennline is the largest manufacturer of Porsche aftermarket parts in the world, with a nearly 7000 item production catalog. Since 2001, the company has grown to become a common place name in the German and American automotive racing markets and on the world stage. As both an in house manufacturer and product distributor, Rennline sits at the crossroads of automotive innovation, with aggressive components for spirited street driving all the way to professional race applications.

Results

A strong brand presence that effectively communicates Rennline’s commitment to cutting edge product development, and enthusiast engagement. With new channels dedicated to engaging a growing younger demographic, Rennline’s targeted and content rich campaigns convert new customers at the highest rates in the 18 year company history.

 
 
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Branding

The Rennline brand is differentiated through its subtle messaging and a pointedly simple approach. A clean typeset accentuates the original 2001 logo mark with slight changes for contemporary placement. The Rennline user experience is elevated with passive greyscales that juxtapose a bold red tone — a historic centerpiece of the company identity.

 
 
 
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RennBlog

The RennBlog is an essential tool in capturing new leads through activation and sale-specific landing pages. An enthusiast focused web portal, it's optimized to engage new customers and drive conversions. With an intuitive UI built at Class Four, users keep up to speed with the latest Porsche news, industry content, and Rennline specific product releases. Users of the RennBlog can additionally explore partner content through influencer podcasts and moving media.

 
 

Channels

While Rennline has taken advantage of contemporary platforms to serve a younger demographic, traditional print channels remain an essential method for meeting the needs of the older, and primary, customer base. These two consumer groups are carefully managed with demographic-specific messaging and assets for the same campaigns that retain brand relevance respectively.

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