RedBull // Richie Rude
In 2018, RedBull needed a project to showcase East Coast American riding with their best enduro mountain bike athlete, Richie Rude. They had an athlete and a playground, and turned to Class Four to bring the production to life. The raw 100 project is simple: 100 seconds in length, no slow motion footage, and no music. By putting ourselves within these limitations, we were forced to get creative and think outside the box. We worked with the resort and trail building legend Knight Ide who crafted a trail that would showcase Richie’s aggressive style.
Richie – Three time world champion Richie Rude is perhaps America’s best enduro rider. At 15 years old, USAC made an exception to move him up to pro and he’s now a three time world champion. Class Four & New Atlas worked with Red Bull from May - September 2018 on developing several content blocks to promote Richie and his Raw100 project in Northern VT. Working with internet phenomenon @Airblastr we were able to capture much of the riding from the air using FPV drones.
Beyond Raw100, Class Four produced winter behind the scenes content for the initial trail scout and release on Red Bull TV, as well as Richie Rude’s “What’s in my Bag” athlete clip for social.