Renoun is a 2X ISPO gold winning company with the first-ever technology to actively stabilize a ski – in real time.
Class Four works to develop moving media that effectively explains the technology, while remaining honest to Renoun’s roots as a ski company. The relationship between ski brand and technology company is sealed together through pointed product video and brand content that is engaging, informative, and digestible.
Because the consumer can’t see inside the ski, 3D renderings were an essential launch tool. We developed spec accurate 3D renderings that demonstrates how their non newtonian polymer (HDT) is embedded within the ski core.
The Renoun look book incorporates premium rubber coated front paper covers and an etched 6061 aircraft grade aluminum spine. Pages are bound flush with the metal offset for a pronounced stance. Interior pages are fully sublimated in brilliant gloss ink that provides pages a rich and heavy feel. The result is a tactile experience evocative of Renoun’s commitment to elite quality and exclusive materials.
We developed strategy to position Renoun as an elite outdoor brand, backed by real, science based results. This included customer interaction flows for real-time lead gen during national activation campaigns.