Rennline manufactures and distributes performance aftermarket parts for Porsche and other German marques.
We developed a new e-commerce web experience with custom solutions for many of the client’s needs. An enthusiast focused web portal was created and optimized to engage new customers and drive conversions. The Rennblog keeps users up to speed with the lastest industry news and Rennline specific product releases and sales. Additionally, a complete overhaul of the Rennline website, scheduled for Q4 2021, updates the decade-old site and integrates with existing inventory management platforms.
Class Four designed key brand assets incorporating the existing Rennline “Gasoline” style logo. In addition to print materials like business cards, updated packaging guidance and materials were created along with a collection of apparel items for the internal team.
Social Media Management
With campaigns built on original content, Rennline’s social media presence attracts younger demographics and encourages existing customers to build lifelong loyalty. Opening new channels of communication to the customer has resulted in the highest rates of new customer conversions in the 18 year history of the company.
Our work in-house provides daily access to the Rennline’s development and manufacturing processes. The direct contact gives a unique perspective, bringing customers behind the scenes. Video content is deployed across every brand channel to support initiatives, specific sales, partnerships, and lead generation campaigns.