MINI needed stunning, evocative visuals to launch their hottest limited edition vehcile. Using a pair of pre-production MINIs and access to the Coachella Valley’s flowing Thermal Club racetrack, Class Four’s team worked with MINI AG to create promotional content for the new vehicle, both before and during its private unveiling ahead of the Los Angeles International Auto Show.

In addition to utilizing the racetrack, paddock, and incredible natural lighting of the Southern California desert, Class Four delivered assets and edited materials that reflect the attitude of the most aggressive and track-focused MINI on sale. An exclusive car deserves an exclusive marketing strategy, and we were thrilled to deliver the visuals to accompany this launch.