Class Four worked with Louis Garneau to launch their web-based 3D custom kit builder with full campaign strategy and content assets. Production deliverables included social ads for US and Canadian (French) markets, along with campaign hero videos and photography.
Class Four developed and executed a multi-channel PPC launch strategy for US and Canadian (French) markets, across social and search. This included an intensive market research component, audience definitions, audit of competitor platforms, and budget rational for all five collection groups (cycling, triathlon, gravel, nordic, MTB).
A custom reporting pipeline was setup and integrated through TagManager to assign attribution and track leads
Garneau Custom is a state of the art web based application that allows users to design custom cycling, nordic and triathlon gear. The platform renders graphics, text and color on 3D models in real time, providing a detailed and feature rich experience for teams, schools, or individuals looking to purchase high and low volume quantities. Go give it a spin at custom.garneau.com, and custom.sugoi.com.