Digital Strategy

Garneau needed content and campaign messaging to support the launch of their new Edge collection – a clothing line designed to support high intensity workout in colder environments. Class Four developed creative that effectively modeled the clients’ themes of ‘edgy’ and pushing one’s limits. We developed and utilized the “Find your edge” messaging in all content blocks.

We needed to create deliverables that featured a cold weather focused collection in mid summer, and while showing minimal outdoor content. Our production design focused on creating an indoor studio space, with four floating walls that were projection mapped with pre shot sequences. Garneau used several versions of the primary cut as launch assets for their web and physical releases. Short cuts and several looping sequences were deployed in feed and also as social spend across all channels. Additional elements were setup into a content pool for distribution and pushed to several outside launch partners for added engagement and reach.