Social content for Cadillac Racing ahead of 24 Hours of Daytona.
Wayne Taylor Racing
We worked closely with the Cadillac and their creative agency to take an initial concept and develop it into usable content for promotion ahead of the 2018 24 Hours of Daytona. Class Four captured the Wayne Taylor Racing team’s aerodynamic testing on film for a multi-channel release.
The project took place at the Kennedy Space Center where our teams coordinated pre-production and logistics. A Russian Arm camera system was utilized to capture dynamic content in an extremely limited time frame and in respect to Cadillac Racing’s test schedule. Cadillac Racing released both videos through in-feed and paid social channels ahead of 24 Hours of Daytona. Elements from the production were also incorporated into commercial cable advertising.