This project was designed to create a cinematic, story-driven short film and social media series to launch the M Performance Parts line for the new F90 M5.  We worked with the client’s internal marketing team to develop the concept, and bring it to execution. Class Four kept a focus on the client’s request to incorporate enthusiasts through the use of heritage BMW models and by showing the excitement and power behind the new M5.

The final deliverable product was packaged for a variety of uses, including social, cinema advertising and for the product’s launch at world famous SEMA auto show in Las Vegas, NV.