BMW needed a story driven short film to launch the M Performance Parts line for the new F90 M5

M5 Performance Parts

This project was designed to create a cinematic, story-driven short film and social media series to launch the M Performance Parts line for the new F90 M5.  We worked with the client’s internal marketing team to develop the concept, and bring it to execution. Class Four kept a focus on the client’s request to incorporate enthusiasts through the use of heritage BMW models and by showing the excitement and power behind the new M5.


Carrying on a Legacy 

The final deliverable product was packaged for a variety of uses, including social, cinema advertising and for the product’s launch at world famous SEMA auto show in Las Vegas, NV.