Bimmerlife | Class Four

Brand Web
Digital Strategy
Management

Class Four was tasked by the BMW CCA to take an aging and outdated weekly newsletter and reinvigorate it as a multi-channel platform that both engaged the club’s current membership, and acted as a funnel to bring non-members into the club.

We worked closely with the client to develop a new brand, Bimmerlife.com. This facelift required a variety of branding and design work, as well as a digital implementation of a new website and newsletter functionality. Once the strategy was defined, Class Four worked with the client’s existing relationships to bring new content, writers, and advertisers onto the platform.

Bimmerlife.com is avibrant community platform where members and non members alike are able to engage with their fellow enthusiasts. The BMW CCA has been able to leverage the site an a critical asset for making initiatives that further engage the BMW comunity. A core editorial team, managed by Class Four, contributes video and copy content that cover a variety of categories including: motorsport, community/events, aftermarket and BMW news.

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Video Content

CCA member features and custom content for BimmerLife

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Logomark

As part of BMW Motorsports’ media campaign, Alex Zanardi was offered the great and rare honor of ringing the NASDAQ closing bell in New York City. During this time Class Four assets from Daytona played on loop on the NASDAQ video wall in Times Square.

Logomark

As part of BMW Motorsports’ media campaign, Alex Zanardi was offered the great and rare honor of ringing the NASDAQ closing bell in New York City. During this time Class Four assets from Daytona played on loop on the NASDAQ video wall in Times Square.

Content Distribution

Using the exisitng community of BMW CCA Members, Class Four developed a network of industry experts and core content contributors to support the platform.