Garneau X Reebok
We worked with Louis Garneau USA on branded content for the launch of the Actifly shoe in 2017. With direction from their PR team, Class Four & New Atlas produced effective content that matched the storyboard, along with select mood changes from the initial concept video. Garneau was able to utilize these images across the scope of their marketing from web based landing pages to social shopping callouts.
"The main difference between outdoor and indoor cycling is the amount of sweat produced while pedaling. That’s why the main focus of the Actifly is breathability and moisture wicking. The design started with a stiff nylon/fiberglass ventilated outsole. This feature allows the athlete to have an easy, efficient pedal stroke without losing any energy due to a loose outsole like the ones found on normal running shoes. Multiple air channels are located in the outsole for constant airflow. Moisture is also evacuated on top as many areas of the Actifly are covered with the same mesh fabric used for Garneau’s renowned triathlon shoes. These were made to dry out fast, so why change a winning formula. We’ve also used our most breathable insole to maximize the Actifly’s airflow. The inner lining and ventilated insoles are antibacterial to prevent smelly feet after workouts and keep moisture away. Finally, the Actifly is reinforced at strategic places to provide good, powerful strokes, with a hook and loop fastener system."